Recently there has been a lot of debate on whether the Facebook store front - f-commerce, is meeting the hype, despite several high profile f-commerce stores closing shops for failing to produce the expected return.   Read More

In the B2B world during the early days, content marketing was already known to be an effective way to promote business products and services. Advertising articles from B2B companies are often found in all sorts of printed mediums. However, this marketing method has been considered a business luxury which only big organisations can afford.   Read More

Despite businesses claiming marketing success with Facebook, the usual debate on measuring success is still common amongst online marketers.   Read More

Mobile is definitely the hottest topic in 2012. The staggering growth of smartphone and tablet users means that people are changing their ways in searching for information on the web.   Read More

Most businesses now use social media to continuously engage with their customers. The potential gains can be huge, with businesses creating a fan base of customers who eagerly await discount codes, new releases, and just about anything else thrown at them. But what happens when it goes wrong?   Read More

Try throwing in the words ‘online’ and ‘websites’ in a business conversation.  More often than not, discussions are based around ways of achieving higher sales and getting more customers.  Therefore, it is no surprise that most businesses would regard sales and marketing as the main purpose of their website strategy.  Read More

Now that you have a business optimised website, it’s time to drive traffic and get these visitors to take certain actions. There are 101 ways to drive traffic, and they key is to focus on those that produce the best results, with the least amount of cost and effort.   Read More

Once our customers start using Brainy Tools to effortlessly edit their own websites, a common question many of them have is “How do I resize pictures for my blog?”  Read More

In our earlier post on Due Diligence and Research, we discussed the methods of acquiring the necessary information for your website strategy. With this information, the next step is to create a business optimised website that will entice customers to engage with your business.   Read More

By working with all sorts of businesses in different industries, we had the privilege of finding out which businesses have thrived using their website as a business tool, and most importantly why they’ve succeeded in doing so. Although there are other major contributing factors to success for each case, we have found 3 common areas that can be classified as key elements for an effective website strategy. 

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