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The Brainy Blog brings you the latest news and guides on all website and online marketing topics.

10 Epic Social Media Disasters

Most businesses now use social media to continuously engage with their customers. The potential gains can be huge, with businesses creating a fan base of customers who eagerly await discount codes, new releases, and just about anything else thrown at them. But what happens when it goes wrong?   Read More

How to Create an Effective Website Strategy (Part 3 of 3): Selecting Online Marketing Channels

Now that you have a business optimised website, it’s time to drive traffic and get these visitors to take certain actions. There are 101 ways to drive traffic, and they key is to focus on those that produce the best results, with the least amount of cost and effort.   Read More

How to Create an Effective Website Strategy (Part 2 of 3): A Business Optimised Website

In our earlier post on Due Diligence and Research, we discussed the methods of acquiring the necessary information for your website strategy. With this information, the next step is to create a business optimised website that will entice customers to engage with your business.   Read More

How to Create an Effective Website Strategy (Part 1 of 3): Due Diligence & Research

By working with all sorts of businesses in different industries, we had the privilege of finding out which businesses have thrived using their website as a business tool, and most importantly why they’ve succeeded in doing so. Although there are other major contributing factors to success for each case, we have found 3 common areas that can be classified as key elements for an effective website strategy. 

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